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The Promo of the Century

Activation campaign to encourage people to eat better, based on testimonials from centenarians sharing the secrets of their longevity through their daily shopping.

Credits

Price: D&AD - Graphite Pencil 
Brief: D&AD New Blood
Creative team: Camille Le Coq
My role: Design & Artistic direction
Client: King - Candy Crush
Year: 2023

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